Korean Digital Perm
Soft, natural-looking waves and movement designed around your hair and the look you want. Lasts 3–6 months.
EXPLORE KOREAN DIGITAL PERM →
Seoul Scissors · Brooklyn
Bath Beach Hair Perm: Korean Digital Perm in Brooklyn
Specialty Perms and Hair Design Near Bath Beach
Bath Beach is a quiet waterfront neighborhood on Gravesend Bay, with the Belt Parkway along its southern edge and Bay Parkway as a main commercial corridor. If you want a Korean digital perm, Japanese hair straightening, or a Korean-inspired layered cut, Seoul Scissors operates inside Hair by Fendi at 7513 13th Avenue in neighboring Dyker Heights, just north of the area, with street and metered parking nearby.
Nicole has more than 25 years behind the chair in Seoul, Manhattan, and Brooklyn. The work centers on perming and straightening that holds for three to six months, cuts designed around hair density and growth pattern rather than a photograph, and color that grows out gracefully. The goal is hair that still looks right on day three, week three, and month three — not just the day of the appointment.
Signature Style
Korean Perm
Signature Service
Why Bath Beach
Perms and Hair Design for Bath Beach Clients
Thick, wavy, or curly hair responds well to a Korean digital perm for soft, natural waves, and to a volume magic perm for body and root lift. The waterfront location gives the area a quieter, more residential feel than the busier commercial strips to its north.
Perming and straightening take experience. The difference between a perm that holds for five months and one that falls flat in five weeks comes down to rod selection, solution strength, processing time, and the stylist’s read on hair elasticity at the moment of the strand test. Nicole has been doing this work for more than 25 years.
Seoul Scissors operates inside Hair by Fendi at 7513 13th Avenue in neighboring Dyker Heights, north of Bath Beach, with street and metered parking on 13th Avenue and the surrounding residential side streets. Bensonhurst, Gravesend, and Bay Ridge are also within driving distance.
Specialty Services
Korean & Japanese Specialty Hair Services
Every specialty service at Seoul Scissors uses premium hair products sourced from Korea, Japan, and Milan, Italy — paired with technique refined across more than two decades of chemical texture work. No shortcuts, no compromises — just results that hold.
Japanese Hair Straightening
Long-lasting straightness and smoothness using a specialized Japanese straightening technique.
EXPLORE JAPANESE STRAIGHTENING →
Korean & Japanese Haircuts
Modern layers, shaggy cuts and distinctive shapes inspired by contemporary Korean and Japanese hair design.
EXPLORE SPECIALTY STYLES →
Men's Korean & Japanese Styles
Including contemporary two-block cuts and other modern Korean- and Japanese-inspired men’s styles.
EXPLORE MEN'S HAIRCUTS →Areas Served
Bath Beach Neighborhoods We Serve
The southern edge is defined by the Belt Parkway and the Gravesend Bay waterfront, giving the area a quieter, more suburban feel than the denser neighborhoods to its north. Bay Parkway serves as the main commercial corridor. Seoul Scissors serves clients from every corner, with the salon located just north in Dyker Heights.
Bay Parkway Corridor
The main commercial corridor through the eastern side — restaurants, bakeries, markets, and shops along Bay Parkway.
Bath Avenue & Residential Blocks
The quiet residential blocks off Bath Avenue — primarily single-family homes and two-family houses · the quiet side streets · the small commercial nodes along 18th Avenue.
Gravesend Bay Waterfront & Belt Parkway
The southern waterfront edge along Gravesend Bay · the Belt Parkway corridor · the Shore Parkway bike path · the residential blocks between the parkway and Bay Parkway.
Bensonhurst Border & Northern Blocks
The northern blocks that blend into Bensonhurst · the 86th Street shopping area · the transition zone where the two neighborhoods meet along 18th Avenue.
Finding the Salon
Where to Find the Salon from Bath Beach
Seoul Scissors is at 7513 13th Avenue in neighboring Dyker Heights, north of Bath Beach. The 13th Avenue shopping strip in Dyker Heights has street and metered parking available directly on the avenue and on the surrounding residential side streets.
13th Avenue — Street & Metered Parking
Metered street parking is available directly on 13th Avenue and on the surrounding residential side streets in Dyker Heights. Most clients from the area find a spot within two blocks of the salon. Weekday mornings tend to have the most available curb space; Saturday is busier along the 13th Avenue shopping strip but residential side streets remain manageable.
Hair Type
Picking the Right Perm for Your Hair
Hair textures vary widely — from thick, wavy, or curly to coarse, dense, or fine — and a perm or straightening that works beautifully on one client can damage another’s hair. Nicole evaluates density, porosity, elasticity, scalp sensitivity, and prior chemical history before recommending any perm technique. The goal is to match the right technique to your hair, not to push a service. A strand test during the consultation confirms compatibility before any solution is applied.
Very Dense Hair
The goal may be to create movement and remove unnecessary weight without making the ends look thin. Strategic layering and rod selection matter more than thinning.
Fine Hair
Volume magic perm or lighter rod configurations can add body without stress. The goal is to preserve weight and fullness rather than removing too much.
Color-Treated Hair
Strand test required. Single-process color, balayage, and highlights up to level 7 are typically compatible. Bleached hair at level 9 or higher is generally not a candidate.
Previously Processed Hair
Full evaluation of prior perms, straightening, and Japanese relaxers. Nicole will not perform a service that risks breakage — she will tell you directly if your hair is not a candidate.
The Stylist
A Stylist With 25+ Years of Perm Experience
Nicole has spent more than 25 years behind the chair, with experience in Seoul and Manhattan salons before opening her Brooklyn studio inside Hair by Fendi on 13th Avenue. Her work concentrates on chemical texture services — perms, Japanese straightening, and structured cuts — and on how different hair textures respond to heat, solution, and time.
The consultation matters as much as the technique. Every appointment begins with a conversation about hair history, lifestyle, and the look you actually want to live with — not just the photograph you brought in. Hair length, density, texture, previous color, and chemical history all affect what is possible. The goal is the best version of the look for you.
Gallery
Recent Hair Work from the Salon
Before booking a stylist for a specialty service, see the work. The gallery below shows recent Korean and Japanese-inspired cuts, color, and perms performed at Seoul Scissors — from soft layers and polished blowouts to dimensional color, shine, movement, and Korean-inspired styling. Browse for the look that fits your hair and your face, then bring the reference to your consultation.
Questions
Questions Bath Beach Clients Often Ask
Where is Seoul Scissors located relative to Bath Beach?
Seoul Scissors operates inside Hair by Fendi at 7513 13th Avenue in neighboring Dyker Heights, north of Bath Beach. The 13th Avenue shopping strip in Dyker Heights has street and metered parking available directly on 13th Avenue and on the surrounding residential side streets.
Is street parking available near the salon?
Yes — metered street parking is available directly on 13th Avenue and on the surrounding residential side streets in Dyker Heights. Most clients find a spot within two blocks of the salon, particularly on weekday mornings.
How long should I plan for the full appointment?
A Korean digital perm appointment runs roughly 2.5 to 3 hours from consultation through final styling. Japanese hair straightening and iron perms typically take 2 to 2.5 hours. Volume magic perms run 2 to 2.5 hours. Two-block haircuts alone take 45 to 60 minutes. Many clients from the area combine a perm with a refresh cut, which extends total chair time to about 3.5 hours. Nicole schedules one client at a time, so there is no waiting between steps.
Will the Korean perm work on color-treated or previously permed hair?
In many cases yes, but it depends on the condition of the hair shaft. Nicole performs a strand test during the consultation to assess porosity and elasticity. Hair that has been bleached to a level 9 or higher is generally not a candidate. Single-process color, balayage, and highlights up to level 7 are typically compatible. If your hair is not a candidate, Nicole will tell you directly.
Can I call ahead to discuss what I want before booking?
Yes — and Nicole recommends it for first-time clients. A 15-minute phone consultation (315-333-2578) or email exchange (nicole@seoulscissors.com) covers hair history, current condition, lifestyle, and the look you’re aiming for. From there, Nicole recommends the right service and gives you an honest estimate of how long results will last in your specific hair type.
How long does a Korean digital perm hold its wave?
A properly executed Korean digital perm holds its wave pattern for 3 to 6 months, depending on hair type, density, growth rate, and how the hair is styled between washes. Coarse, dense hair often holds the wave on the longer end of that range, while wavy or curly hair may need a refresh closer to month four. The wave grows out softly, with no harsh regrowth line, so the transition from permed hair to new growth is gradual and natural-looking.
Do I have to be Asian to get a Korean perm or Japanese straightening?
No. Korean and Japanese-inspired perm and straightening techniques work on a wide range of hair types and textures. They are techniques, not ethnic categories. Nicole evaluates each client’s hair individually and recommends the technique that will produce the best result for that specific hair type.
Related Services & Nearby Areas
Explore More Seoul Scissors Services & Brooklyn Neighborhoods
Find Us
North of Bath Beach
Seoul Scissors is located on Dyker Heights’s 13th Avenue commercial strip, inside Hair by Fendi at 7513 13th Avenue — north of Bath Beach. From the neighborhood, the drive is via surface streets, with street and metered parking available directly on 13th Avenue and the surrounding residential side streets.
Salon
Seoul Scissors
Located inside Hair by Fendi in Dyker Heights
7513 13th Ave, Brooklyn, NY 11228
Contact
Hours
Wed – Fri: 10am – 6pm
Sat: 10am – 5pm
Closed Sun – Tue
Booking
Sat: 10am – 5pm
Closed Sun – Tue
By appointment only.
Street and metered parking nearby.
Ready For Your Next Hair Transformation?
Discover a personalized hair experience inspired by Korean and Japanese beauty trends.
Whether you’re looking for a fresh haircut, a color refresh, polished styling, or a more complete transformation, Seoul Scissors is here to create a look that feels flattering, modern, and personal.
If you’re ready for hair that feels beautiful every time you wear it, book your appointment today.
By Appointment Only – no walk-ins
Appointments are booked in advance so your visit can feel relaxed, personal, and fully focused on you. Your time in the chair is reserved just for you — cozy, calm, and never rushed. It’s a moment created for your comfort, your style, and your best hair day. You deserve that kind of care every time you come in.