Korean Digital Perm
Soft, natural-looking waves and movement designed around your hair and the look you want. Lasts 3–6 months.
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Seoul Scissors · Brooklyn
Bensonhurst Hair Perm: Korean Digital Perm in Brooklyn
Specialty Perms and Hair Design for Bensonhurst
Looking for a Korean digital perm, Japanese hair straightening, or a Korean-inspired cut near Bensonhurst? Seoul Scissors operates inside Hair by Fendi at 7513 13th Avenue in neighboring Dyker Heights, just north of the area’s commercial core, with street and metered parking nearby.
Nicole has more than 25 years behind the chair in Seoul, Manhattan, and Brooklyn. The work centers on three things: perming and straightening that holds for three to six months, cuts designed around hair density and growth pattern rather than a photograph, and color that grows out gracefully. The goal is hair that still looks right on day three, week three, and month three — not just the day of the appointment.
Signature Style
Korean Perm
Signature Service
Signature Service
Korean Digital Perm for Bensonhurst Clients
A Korean digital perm gives loose, natural-looking waves that move like your own hair instead of a stiff, set curl. It works well on straight, thick, or flat hair that needs shape and lift, and it typically lasts three to six months. Nicole customizes the rod size and wave pattern to your hair and the look you want.
Men can book the Two-Block Haircut and other Korean-inspired cuts, including the comma and dandy styles. Looking to cover or blend gray? See Gray Coverage & Gray Blending.
Digital perm vs. older cold-wave perms: a cold-wave perm is processed at room temperature on hard plastic rods and tends to give a tighter, more set-looking curl. A Korean digital perm uses heated rods and a controlled process to set soft, natural waves. The waves grow out gradually with no harsh regrowth line.
Why Bensonhurst
Specialty Korean & Japanese Hair Design for Bensonhurst
Bensonhurst runs roughly from 61st Street south to 86th Street, with Bay Parkway on its eastern side and 18th Avenue as its main shopping street. Seoul Scissors is a short drive from the neighborhood, up the same 13th Avenue strip.
Perming and straightening take experience. The difference between a Korean digital perm that holds for five months and one that falls flat in five weeks often comes down to rod selection, solution strength, processing time, and the stylist’s read on the hair at the moment of the strand test. Nicole has been doing this work for more than 25 years.
Seoul Scissors is in neighboring Dyker Heights, just north of the area’s commercial core, with street and metered parking on 13th Avenue and the surrounding residential side streets. Clients from Bay Ridge to the west and Staten Island across the Verrazzano also visit for the same specialty work.
Specialty Services
Korean & Japanese Specialty Hair Services
Every specialty service at Seoul Scissors uses premium hair products sourced from Korea, Japan, and Milan, Italy — paired with technique refined across more than two decades of chemical texture work. No shortcuts, no compromises — just results that hold.
Japanese Hair Straightening
Long-lasting straightness and smoothness using a specialized Japanese straightening technique.
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Korean & Japanese Haircuts
Modern layers, shaggy cuts and distinctive shapes inspired by contemporary Korean and Japanese hair design.
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Men's Korean & Japanese Styles
Including contemporary two-block cuts and other modern Korean- and Japanese-inspired men’s styles.
EXPLORE MEN'S HAIRCUTS →Areas Served
Bensonhurst Neighborhoods We Serve
The neighborhood runs roughly from 61st Street south to 86th Street and beyond, with Bay Parkway cutting through the eastern side and 18th Avenue as the historic commercial spine. Seoul Scissors serves clients from every corner of the area, with the salon located just north of the commercial core in neighboring Dyker Heights.
86th Street Shopping Corridor
The main shopping strip — restaurants, bakeries, supermarkets, and beauty shops running roughly from 19th to 25th Avenues along 86th Street.
18th Avenue Italian-American Corridor
The historic “Little Italy” along 18th Avenue (between 65th and 86th Streets) — Italian cafés, restaurants, pastry shops, and the residential side streets off the avenue where the older Italian-American families remain.
New Utrecht & Bay Parkway Area
The New Utrecht residential blocks · the Bay Parkway commercial corridor · the 79th Street residential spine · the area around New Utrecht High School.
Bath Beach Border & Southern Blocks
The southern blocks running toward Bath Beach · the 20th Avenue residential corridor · the 14th Avenue eastern border near Gravesend · the side streets between 86th Street and the Belt Parkway.
Finding the Salon
Where to Find Seoul Scissors
Seoul Scissors is at 7513 13th Avenue in neighboring Dyker Heights, just north of the area’s commercial core. The 13th Avenue shopping strip runs continuously southward, and metered street parking is available directly on 13th Avenue and on the surrounding residential side streets.
13th Avenue — Street & Metered Parking
Metered street parking is available directly on 13th Avenue and on the surrounding residential side streets in Dyker Heights. Most clients find a spot within two blocks of the salon. Weekday mornings tend to have the most available curb space; Saturday is busier along the 13th Avenue shopping strip but residential side streets remain manageable.
Hair Type
The Right Perm Technique for Your Hair
Hair textures vary widely — from coarse and dense to fine and flat — and a perm that works beautifully on one client can damage another’s hair. Nicole evaluates density, porosity, elasticity, scalp sensitivity, and prior chemical history before recommending any perm technique. The goal is to match the right technique to your hair, not to push a service. A strand test during the consultation confirms compatibility before any solution is applied.
Very Dense Hair
The goal may be to create movement and remove unnecessary weight without making the ends look thin. Strategic layering and rod selection matter more than thinning.
Fine Hair
Volume magic perm or lighter rod configurations can add body without stress. The goal is to preserve weight and fullness rather than removing too much.
Color-Treated Hair
Strand test required. Single-process color, balayage, and highlights up to level 7 are typically compatible. Bleached hair at level 9 or higher is generally not a candidate.
Previously Processed Hair
Full evaluation of prior perms, straightening, and Japanese relaxers. Nicole will not perform a service that risks breakage — she will tell you directly if your hair is not a candidate.
The Stylist
A Stylist With 25+ Years of Perm Experience
Nicole has spent more than 25 years behind the chair, with experience in Seoul and Manhattan salons before opening her Brooklyn studio inside Hair by Fendi on 13th Avenue. Her work concentrates on chemical texture services — perms, Japanese straightening, and structured cuts — and on how different hair textures respond to heat, solution, and time.
The consultation matters as much as the technique. Every appointment begins with a conversation about hair history, lifestyle, and the look you actually want to live with — not just the photograph you brought in. Hair length, density, texture, previous color, and chemical history all affect what is possible. The goal is the best version of the look for you.
Gallery
Recent Hair Work from the Salon
Before booking a stylist for a specialty service, see the work. The gallery below shows recent Korean and Japanese-inspired cuts, color, and perms performed at Seoul Scissors — from soft layers and polished blowouts to dimensional color, shine, movement, and Korean-inspired styling. Browse for the look that fits your hair and your face, then bring the reference to your consultation.
Questions
Questions Bensonhurst Clients Often Ask
Where is Seoul Scissors located relative to Bensonhurst?
Seoul Scissors operates inside Hair by Fendi at 7513 13th Avenue in neighboring Dyker Heights, just north of the area’s commercial core. The 13th Avenue shopping strip runs continuously between the two neighborhoods, so the salon sits on the same avenue that runs southward into the 86th Street shopping district. Metered street parking is available directly on 13th Avenue and on the surrounding residential side streets.
Is street parking easy to find near the salon?
Yes — metered street parking is available directly on 13th Avenue and on the surrounding residential side streets in Dyker Heights. Most clients find a spot within two blocks of the salon, particularly on weekday mornings and early afternoons.
How long should I plan for the full appointment?
A Korean digital perm appointment runs roughly 2.5 to 3 hours from consultation through final styling. Japanese hair straightening and iron perms typically take 2 to 2.5 hours. Volume magic perms run 2 to 2.5 hours. Two-block haircuts alone take 45 to 60 minutes. Many clients coming up from 86th Street combine a perm with a refresh cut, which extends total chair time to about 3.5 hours. Nicole schedules one client at a time, so there is no waiting between steps.
Will the Korean perm work on color-treated or previously permed hair?
In many cases yes, but it depends on the condition of the hair shaft. Nicole performs a strand test during the consultation to assess porosity and elasticity. Hair that has been bleached to a level 9 or higher is generally not a candidate. Single-process color, balayage, and highlights up to level 7 are typically compatible. If your hair is not a candidate, Nicole will tell you directly.
Do you offer consultations before booking a perm?
Yes — and Nicole recommends it for first-time clients. A 15-minute phone consultation (315-333-2578) or email exchange (nicole@seoulscissors.com) covers hair history, current condition, lifestyle, and the look you’re aiming for. From there, Nicole recommends the right service and gives you an honest estimate of how long results will last in your specific hair type.
How long does a Korean digital perm last?
A properly executed Korean digital perm holds its wave pattern for 3 to 6 months, depending on hair type, density, growth rate, and how the hair is styled between washes. Coarse, dense hair often holds the wave on the longer end of that range. The wave grows out softly, with no harsh regrowth line, so the transition from permed hair to new growth is gradual and natural-looking.
Do I have to be Asian to get a Korean perm or Japanese straightening?
No. Korean and Japanese-inspired perm and straightening techniques work on a wide range of hair types and textures. They are techniques — not ethnic categories. Nicole evaluates each client’s hair individually and recommends the technique that will produce the best result for that specific hair type. If you love the look, the technique can be adapted to you.
Related Services & Nearby Areas
Explore More Seoul Scissors Services & Brooklyn Neighborhoods
Find Us
Just North of Bensonhurst
Seoul Scissors is located on Dyker Heights’s 13th Avenue commercial strip, inside Hair by Fendi at 7513 13th Avenue — just north of the area’s commercial core along the same avenue that runs southward into the 86th Street shopping district. For residents here, the salon is on the same 13th Avenue commercial strip that runs southward into the neighborhood, with street and metered parking available directly on 13th Avenue and the surrounding residential side streets. Specialty Korean and Japanese hair services are close to home.
Salon
Seoul Scissors
Located inside Hair by Fendi in Dyker Heights
7513 13th Ave, Brooklyn, NY 11228
Contact
Hours
Wed – Fri: 10am – 6pm
Sat: 10am – 5pm
Closed Sun – Tue
Booking
Sat: 10am – 5pm
Closed Sun – Tue
By appointment only.
Street and metered parking nearby.
Ready For Your Next Hair Transformation?
Discover a personalized hair experience inspired by Korean and Japanese beauty trends.
Whether you’re looking for a fresh haircut, a color refresh, polished styling, or a more complete transformation, Seoul Scissors is here to create a look that feels flattering, modern, and personal.
If you’re ready for hair that feels beautiful every time you wear it, book your appointment today.
By Appointment Only – no walk-ins
Appointments are booked in advance so your visit can feel relaxed, personal, and fully focused on you. Your time in the chair is reserved just for you — cozy, calm, and never rushed. It’s a moment created for your comfort, your style, and your best hair day. You deserve that kind of care every time you come in.